Open-access full texts of all articles: Zenodo
1. Durmaz, Y., & Efendioglu, I. H. (2016). Travel from traditional marketing to digital marketing. Global Journal of Management and Business Research, 16(2), 34-40.
https://dx.doi.org/10.34257/GJMBREVOL22IS2PG35
2. Durmaz, Y., & Efendioglu, İ. H. (2016). Brand management in retailing with customer and producer perspective. IOSR Journal of Business and Management (IOSR-JBM), 18(7). https://doi.org/10.9790/487x-1807015458
3. Efendioğlu, İ. H. (2019). The impact of conspicuous consumption in social media on purchasing intentions. İşletme Araştırmaları Dergisi, 11(3), 2176-2190 (TR DİZİN)
https://dx.doi.org/10.20491/isarder.2019.732
4. Efendioğlu, İ. H., Mutlu, A. T., and Durmaz, Y. (2020). The Effect of Brand on Mobile Phone Purchase Decisions: A Study of Generation Y Consumers. GÜ İslahiye İİBF Uluslararası E-Dergi, 4(4), 215-228.
5. Abdulmuhsin, A. A., Değirmenci, B., Efendi̇oğlu, İ. H., & Durmaz, Y. (2022). The perception of COVID-19 and avoidance behavior in Turkey: the role of income level, gender and education. International Journal of Emerging Markets, 17(10), 2558-2583. (SSCI)
https://dx.doi.org/10.1108/IJOEM-11-2020-1308
6. Efendioglu, I.H.& Durmaz, Y. (2022). The Impact of perceptions of social media advertisements on advertising value, Brand awareness and brand associations: Research on generation Y Instagram users. Transnational Marketing Journal. 10 (2), pp. 251-275 (SCOPUS)
7. Efendioğlu, İ. H. (2022). Examining Selected Factors Affecting Intention to Invest in Cryptocurrencies. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi, 8(2), 291-310.
https://doi.org/10.46849/guiibd.1162973
8. Efendioğlu, İ. H. (2023). The Rise of the Non-Fungible Token (NFT) market in Turkey: The effect of social media interaction and the Need for Uniqueness on NFT purchase intention. Review of Marketing Science, 21(1), 1–16 (SCOPUS)
https://doi.org/10.1515/roms-2022-0065
9. Efendioglu, I.H. (2023). The effect of information about Metaverse on the consumer's purchase intention. Journal of Global Business and Technology,19(1),63-77 (SCOPUS)
10. Baran, T., Efendioğlu, İ. H., Özkan, B., & Koç, F. (2023). The Effect of the Number of Response Options in Likert-Type Scales Used in Marketing Research on Scale Reliability. İşletme, 4(2), 287-296.
https://doi.org/ 10.57116/isletme.1344600
11. Efendioğlu, İ.H., Akel, G., Değirmenci, B., Aydoğdu, D., Elmasoğlu, K., Bumin Doyduk, H.B., Şeker, A., & Bahçe, H. (2023). The Mediating Effect of Blockchain Technology on the Cryptocurrency Purchase Intention. Social Sciences Research Journal. 12(13). 1536-1559.
12. Efendioğlu, İ. H. (2023). Personalized Marketing through a Systematic Literature Review. Toplum, Ekonomi ve Yönetim Dergisi, 4 (Special Issue), 28-48.
https://doi.org/10.58702/teyd.1353285
13. Akel, G. and Efendioğlu, İ.H. (2023). Identifying Effective Content Strategies from the Perspective of Digital Marketing Specialists: A Qualitative Study. Uluslararası Akademik Birikim Dergisi. 6(4). 615-629
https://doi.org/10.5281/zenodo.10045618
14. Efendioğlu, İ. H. (2023). The Evaluation of AI Integration in Innovative Digital Marketing Strategies . Journal of Management Marketing and Logistics , 10 (3) , 143-156
https://dx.doi.org/10.17261/Pressacademia.2023.1820
15. Efendioğlu, İ.H. (2023). Trends in Artificial Intelligence Marketing: A Bibliometric Analysis. International Journal of Economic and Administrative Academic Research, 3(2), 56-73
16. Efendioğlu, İ.H., Değirmenci, B., and Çayırağası, F. (2023). Examining the Relationship between Social Media Influencers and Their Followers. Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi, 20(2), 537 - 553. (TR DİZİN)
https://doi.org/10.33437/ksusbd.1126695
17. Efendioğlu, İ.H. (2023). Artificial Intelligence Marketing: The Effect of Artificial Intelligence on Purchase Intention in Online Shopping. Turkish Studies - Economics, Finance, Politics. 18 (1). 133-153. (TR DİZİN)
https://dx.doi.org/10.7827/TurkishStudies.66785
18. Efendioğlu, İ.H., Akel, G., Elmasoğlu, K., Aydoğdu, D., and Koç, O.(2023). Examining Organic Food Purchase Intention in Online Shopping through the Theory of Planned Behavior. Alanya Akademik Bakış, 7(3), 1241-1266. (TR DİZİN)
https://dx.doi.org/10.29023/alanyaakademik.1280289
19. Efendioğlu, İ.H. (2024). Factors Affecting Electric Vehicle Purchase Intention. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi. 11(1). 106-122. (TR DİZİN) https://doi.org/10.17336/igusbd.1124491
20. Efendioğlu, I. H. (2024). Digital Consumer Behavior: A Systematic Literature Review. PRIZREN SOCIAL SCIENCE JOURNAL, 8(1), 67 80. https://doi.org/10.32936/pssj.v8i1.479
21. Koc, F., Efendi̇oğlu, İ. H., Ozkan, B., Ugurtan, H. & Baran, T. (2024). Effects of brand awareness and feminist message level in femvertising: An experimental study. Women's Studies International Forum, 106(102957),1-13. (SSCI)
https://dx.doi.org/10.1016/j.wsif.2024.102957
22. Efendi̇oğlu, İ. H. (2024). Marketing and Data Privacy: A Bibliometric Analysis. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 2(48). 1-13.
https://doi.org/10.35343/kosbed.1487961
23. Koç, F., Özkan, B., Gaga, M., Efendioğlu, İ.H., & Baran, T. (2025). Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior? Prague Economic Papers, 34(3), 347-377. (SSCI)
https://doi.org/10.18267/j.pep.895
24. Koc F, Ozkan B, Komodromos M, Efendioglu IH, Baran T (2025), "The effects of trust and religiosity on halal products purchase intention: indirect effect of attitude". EuroMed Journal of Business, 20(5) 141–165,(ESCI)
https://doi.org/10.1108/EMJB-01-2024-0004
25.Bülbül, N., Çayırağası, F. and Efendioğlu, İ. H. (2026). SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention. Mercados y Negocios, 27(57), 107–142. (SCOPUS)
https://doi.org/10.32870/myn.vi57.7998
26.Koyluoglu, A. S., Efendioglu, I. H., Villi, B., & Koc, F. (2026). Understanding task-specific AI adoption among academic professionals: AI literacy, professional role, and responsible use. Acta Psychologica, 269, 107573. https://doi.org/10.1016/j.actpsy.2026.107573 (SSCI)