I received my bachelor's degree in Computer Engineering from Mersin University in 2004, my master's degree from the Institute of Informatics at Gazi University in 2008, and my PhD in Business Administration from the Institute of Social Sciences at Hasan Kalyoncu University in 2019. Between 2004 and 2016, I worked as a computer engineer in the private and public sectors. I have been at Gaziantep University since 2016, serving as a Lecturer and Assistant Professor. Since May 2024, I have been an Associate Professor in the Division of Marketing, Department of Business Administration, Faculty of Economics and Administrative Sciences.

My research focuses on digital marketing, consumer behavior, and artificial intelligence. At the undergraduate level, I teach Marketing Management, Marketing Communication, Principles of Marketing, Digital Literacy, Entrepreneurship, Project Management, and R&D. At the graduate level, I teach Advanced Research Methods, Electronic Marketing, and Electronic Commerce.

I have had the opportunity to participate in faculty exchange programs at the University of Maribor in Slovenia and Jordan University of Science and Technology in Jordan. As part of TÜBİTAK Science Talks, I have given seminars on the metaverse and augmented, virtual, and mixed reality. My publications include articles indexed in SSCI and Scopus, national and international books, and award-winning conference papers.

E-mail: efendioglu@gantep.edu.tr

Brief biography: İbrahim Halil Efendioğlu is an Associate Professor of Marketing in the Department of Business Administration, Faculty of Economics and Administrative Sciences, Gaziantep University, Türkiye. He received his BSc in Computer Engineering from Mersin University (2004), his MSc from the Informatics Institute of Gazi University (2008), and his PhD in Business Administration from Hasan Kalyoncu University (2019). His research focuses on digital marketing, consumer behavior, and artificial intelligence in marketing. He teaches undergraduate and graduate courses in marketing, digital literacy, research methods, and electronic commerce, and has held exchange appointments at the University of Maribor (Slovenia) and Jordan University of Science and Technology.